21 Tue April 2015

NEW TO RIVALRY URBANWEAR

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Deeply rooted in graffiti, skateboard, and tattoo culture, REBEL8’s core purpose is to showcase their trademark lifestyle through unique products.

Over a decade later and internationally recognizable, REBEL8 is still committed to the communities from which it hails.

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REBEL8 founder Joshy D. met Mike Giant in the late 1990’s in San Francisco’s then bustling graffiti scene. Joshy ran the popular graffiti website, HiFiArt, and Giant was one of the city’s most notorious writers. Years later, after an organic friendship developed between the two, Joshy approached Giant about creating a handful of t-shirt graphics. In 2003, with just $500, Joshy printed a small run of tees and sold them out of a messenger bag around the city. REBEL8 was born.

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